diff --git a/frontend/index.html b/frontend/index.html
index a572ac0..09c3543 100644
--- a/frontend/index.html
+++ b/frontend/index.html
@@ -20,6 +20,7 @@
   <link rel="dns-prefetch" href="https://maps.googleapis.com">
   <link rel="preconnect" href="https://wtxzmbqchntjymxszngc.supabase.co" crossorigin>
   <link rel="dns-prefetch" href="https://wtxzmbqchntjymxszngc.supabase.co">
+  <link rel="preload" as="image" href="/landing-bg-bus.png" fetchpriority="high">
   <link href="https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@300..700&display=swap" rel="stylesheet">
   <title>SIB - Sistema de Transporte</title>
 </head>
diff --git a/frontend/package-lock.json b/frontend/package-lock.json
index 326ed49..fae051e 100644
--- a/frontend/package-lock.json
+++ b/frontend/package-lock.json
@@ -15,6 +15,7 @@
         "@googlemaps/js-api-loader": "^2.0.2",
         "@supabase/supabase-js": "^2.97.0",
         "@tailwindcss/vite": "^4.2.0",
+        "browser-image-compression": "^2.0.2",
         "chart.js": "^4.5.1",
         "html2canvas": "^1.4.1",
         "jspdf": "^4.1.0",
@@ -4016,6 +4017,15 @@
         "node": "18 || 20 || >=22"
       }
     },
+    "node_modules/browser-image-compression": {
+      "version": "2.0.2",
+      "resolved": "https://registry.npmjs.org/browser-image-compression/-/browser-image-compression-2.0.2.tgz",
+      "integrity": "sha512-pBLlQyUf6yB8SmmngrcOw3EoS4RpQ1BcylI3T9Yqn7+4nrQTXJD4sJDe5ODnJdrvNMaio5OicFo75rDyJD2Ucw==",
+      "license": "MIT",
+      "dependencies": {
+        "uzip": "0.20201231.0"
+      }
+    },
     "node_modules/browserslist": {
       "version": "4.28.1",
       "resolved": "https://registry.npmjs.org/browserslist/-/browserslist-4.28.1.tgz",
@@ -8230,6 +8240,12 @@
         "base64-arraybuffer": "^1.0.2"
       }
     },
+    "node_modules/uzip": {
+      "version": "0.20201231.0",
+      "resolved": "https://registry.npmjs.org/uzip/-/uzip-0.20201231.0.tgz",
+      "integrity": "sha512-OZeJfZP+R0z9D6TmBgLq2LHzSSptGMGDGigGiEe0pr8UBe/7fdflgHlHBNDASTXB5jnFuxHpNaJywSg8YFeGng==",
+      "license": "MIT"
+    },
     "node_modules/vite": {
       "version": "7.3.1",
       "resolved": "https://registry.npmjs.org/vite/-/vite-7.3.1.tgz",
diff --git a/frontend/package.json b/frontend/package.json
index f5f2174..524fd2e 100644
--- a/frontend/package.json
+++ b/frontend/package.json
@@ -16,6 +16,7 @@
     "@googlemaps/js-api-loader": "^2.0.2",
     "@supabase/supabase-js": "^2.97.0",
     "@tailwindcss/vite": "^4.2.0",
+    "browser-image-compression": "^2.0.2",
     "chart.js": "^4.5.1",
     "html2canvas": "^1.4.1",
     "jspdf": "^4.1.0",
diff --git a/frontend/src/components/AppImage.vue b/frontend/src/components/AppImage.vue
new file mode 100644
index 0000000..4e1a4d8
--- /dev/null
+++ b/frontend/src/components/AppImage.vue
@@ -0,0 +1,88 @@
+<template>
+  <div class="app-image-wrapper" :class="{ 'is-loading': !isLoaded, [wrapperClass]: !!wrapperClass }">
+    <img
+      :src="resolvedSrc"
+      :alt="alt"
+      :loading="priority ? 'eager' : 'lazy'"
+      :fetchpriority="priority ? 'high' : 'auto'"
+      decoding="async"
+      @load="handleLoad"
+      @error="handleError"
+      class="app-image-content"
+      :class="{ 'is-loaded': isLoaded, [imgClass]: !!imgClass }"
+    />
+  </div>
+</template>
+
+<script setup lang="ts">
+import { ref, computed } from 'vue'
+import { getImageUrl } from '@/utils/imageUrl'
+
+const props = withDefaults(defineProps<{
+  src?: string | null;
+  alt?: string;
+  type?: 'taxi' | 'shuttle' | 'business' | 'coupon';
+  priority?: boolean;
+  errorFallback?: string;
+  wrapperClass?: string;
+  imgClass?: string;
+}>(), {
+  priority: false,
+  wrapperClass: '',
+  imgClass: ''
+});
+
+const isLoaded = ref(false)
+const isError = ref(false)
+
+const resolvedSrc = computed(() => {
+  if (isError.value && props.errorFallback) return props.errorFallback
+  return getImageUrl(props.src, props.type)
+})
+
+function handleLoad() {
+  isLoaded.value = true
+}
+
+function handleError(e: Event) {
+  isError.value = true
+  isLoaded.value = true
+}
+</script>
+
+<style scoped>
+.app-image-wrapper {
+  position: relative;
+  overflow: hidden;
+  display: inline-flex;
+  justify-content: center;
+  align-items: center;
+  background-color: transparent;
+}
+.app-image-wrapper.is-loading {
+  background: linear-gradient(90deg, #f3f4f6 25%, #e5e7eb 50%, #f3f4f6 75%);
+  background-size: 200% 100%;
+  animation: pulse 1.5s infinite;
+}
+.app-image-content {
+  width: 100%;
+  height: 100%;
+  object-fit: cover;
+  opacity: 0;
+  transition: opacity 0.3s ease-in-out;
+}
+.app-image-content.is-loaded {
+  opacity: 1;
+}
+
+@media (prefers-color-scheme: dark) {
+  .app-image-wrapper.is-loading {
+    background: linear-gradient(90deg, #1f2937 25%, #374151 50%, #1f2937 75%);
+  }
+}
+
+@keyframes pulse {
+  0% { background-position: 200% 0; }
+  100% { background-position: -200% 0; }
+}
+</style>
diff --git a/frontend/src/views/AdminBusinessEditor.vue b/frontend/src/views/AdminBusinessEditor.vue
index d30aac1..557498d 100644
--- a/frontend/src/views/AdminBusinessEditor.vue
+++ b/frontend/src/views/AdminBusinessEditor.vue
@@ -4,6 +4,22 @@ import { useRouter, useRoute } from 'vue-router';
 import { businessService } from '@/services/businessService';
 import type { Business } from '@/types';
 import { useAuthStore } from '@/stores/auth';
+import imageCompression from 'browser-image-compression';
+
+async function compressImage(file: File) {
+  const options = {
+    maxSizeMB: 0.5,
+    maxWidthOrHeight: 1200,
+    useWebWorker: true,
+    fileType: 'image/webp'
+  };
+  try {
+    return await imageCompression(file, options);
+  } catch (err) {
+    console.error('Error compressing image', err);
+    return file; // fallback to original
+  }
+}
 
 const router = useRouter();
 const route = useRoute();
@@ -145,7 +161,8 @@ async function saveBusiness() {
     if (galleryFiles.value.length > 0) {
       const uploadedUrls: string[] = [];
       for (const gFile of galleryFiles.value) {
-        const url = await businessService.uploadImage(gFile);
+        const compressedFile = await compressImage(gFile) as File;
+        const url = await businessService.uploadImage(compressedFile);
         uploadedUrls.push(url);
       }
       // Combinar las URL existentes ya serializadas + las nuevas subidas
@@ -154,7 +171,8 @@ async function saveBusiness() {
     }
 
     if (selectedFile.value) {
-      formData.append('image', selectedFile.value);
+      const compressedMain = await compressImage(selectedFile.value) as File;
+      formData.append('image', compressedMain);
     }
 
     if (isEditing.value && businessForm.value.id) {
diff --git a/frontend/src/views/CouponsView.vue b/frontend/src/views/CouponsView.vue
index e53011d..7120e48 100644
--- a/frontend/src/views/CouponsView.vue
+++ b/frontend/src/views/CouponsView.vue
@@ -1,10 +1,10 @@
-<script setup lang="ts">
+<script setup lang="ts">
 import { onMounted, ref, computed } from 'vue'
 import { useI18n } from 'vue-i18n'
 import { useCouponStore } from '@/stores/coupon'
 import type { Coupon } from '@/types'
 import FavoriteButton from '@/components/FavoriteButton.vue'
-import { getImageUrl as utilGetImageUrl } from '@/utils/imageUrl'
+import AppImage from '@/components/AppImage.vue'
 import AuthGuard from '@/components/common/AuthGuard.vue'
 import { analyticsService } from '@/services/analyticsService'
 
@@ -39,9 +39,6 @@ const filteredCoupons = computed(() => {
   })
 })
 
-function getImageUrl(path: string | null | undefined) {
-  return utilGetImageUrl(path, 'coupon')
-}
 
 
 
@@ -144,7 +141,7 @@ function getCategoryIcon(category?: string | null) {
           @click="openCoupon(coupon)"
         >
           <div class="offer-image-wrapper">
-            <img :src="getImageUrl(coupon.image_url)" :alt="coupon.title" loading="lazy" decoding="async" class="offer-img">
+            <AppImage :src="coupon.image_url" :alt="coupon.title" type="coupon" imgClass="offer-img" />
             <div class="status-badge" :class="{ 'tmr': coupon.title.toLowerCase().includes('mañana') || (coupon.description?.toLowerCase().includes('mañana') ?? false) }">
               <span class="material-icons">schedule</span>
               {{ coupon.title.toLowerCase().includes('mañana') ? t('coupons.tomorrow') : t('coupons.active') }}
@@ -201,7 +198,7 @@ function getCategoryIcon(category?: string | null) {
         
         <div class="modal-scroll-body">
             <div class="modal-hero-image">
-                <img :src="getImageUrl(selectedCoupon.image_url)" alt="Header Image">
+                <AppImage :src="selectedCoupon.image_url" type="coupon" alt="Header Image" />
             </div>
             
             <div class="modal-info-section">
diff --git a/frontend/src/views/FavoritesView.vue b/frontend/src/views/FavoritesView.vue
index 5e5c4f3..c4b62ec 100644
--- a/frontend/src/views/FavoritesView.vue
+++ b/frontend/src/views/FavoritesView.vue
@@ -1,11 +1,11 @@
-<script setup lang="ts">
+<script setup lang="ts">
 import { ref, computed, watch } from 'vue'
 import { useRouter } from 'vue-router'
 import { useFavoritesStore } from '@/stores/favorites'
 import { useAuthStore } from '@/stores/auth'
 import { useTaxiStore } from '@/stores/taxi'
 import { useI18n } from 'vue-i18n'
-import { getImageUrl as utilGetImageUrl } from '@/utils/imageUrl'
+import AppImage from '@/components/AppImage.vue'
 import LoadingBranded from '@/components/common/LoadingBranded.vue'
 
 const router = useRouter()
@@ -42,10 +42,6 @@ function getTaxiPhone(id: string) {
   return taxi?.phone_number || ''
 }
 
-function getImageUrl(path?: string) {
-  return utilGetImageUrl(path, 'business')
-}
-
 async function removeFavorite(event: Event, itemType: string, itemId: string) {
   event.stopPropagation()
   await favoritesStore.removeFavorite(itemType, itemId)
@@ -188,7 +184,7 @@ const hasVisibleItems = computed(() =>
               @click="navigateToItem(item)"
             >
               <div class="card-thumb card-thumb--img">
-                <img :src="getImageUrl(item.item_image)" :alt="item.item_name" />
+                <AppImage :src="item.item_image" type="taxi" :alt="item.item_name" />
               </div>
               <div class="card-info">
                 <p class="card-name">{{ item.item_name }}</p>
@@ -224,7 +220,7 @@ const hasVisibleItems = computed(() =>
               @click="navigateToItem(item)"
             >
               <div class="card-thumb card-thumb--img">
-                <img :src="getImageUrl(item.item_image)" :alt="item.item_name" />
+                <AppImage :src="item.item_image" type="shuttle" :alt="item.item_name" />
               </div>
               <div class="card-info">
                 <p class="card-name">{{ item.item_name }}</p>
@@ -251,7 +247,7 @@ const hasVisibleItems = computed(() =>
               @click="navigateToItem(item)"
             >
               <div class="biz-img">
-                <img :src="getImageUrl(item.item_image)" :alt="item.item_name" />
+                <AppImage :src="item.item_image" type="business" :alt="item.item_name" />
                 <button class="heart-btn heart-btn--active heart-btn--overlay" @click.stop="removeFavorite($event, item.item_type, item.item_id)">
                   <span class="material-icons">favorite</span>
                 </button>
@@ -279,7 +275,7 @@ const hasVisibleItems = computed(() =>
               @click="navigateToItem(item)"
             >
               <div class="card-thumb card-thumb--event">
-                <img v-if="item.item_image" :src="getImageUrl(item.item_image)" class="thumb-img" />
+                <AppImage v-if="item.item_image" :src="item.item_image" type="coupon" class="thumb-img" />
                 <span v-else class="material-icons">local_activity</span>
               </div>
               <div class="card-info">
diff --git a/frontend/src/views/LandingView.vue b/frontend/src/views/LandingView.vue
index 7faedb6..503b988 100644
--- a/frontend/src/views/LandingView.vue
+++ b/frontend/src/views/LandingView.vue
@@ -25,7 +25,7 @@
         <div class="hero__glow hero__glow--1"></div>
         <div class="hero__glow hero__glow--2"></div>
       </div>
-      <img src="/landing-bg-bus.png" alt="Bus in background" class="hero__img" />
+      <img src="/landing-bg-bus.png" fetchpriority="high" alt="Bus in background" class="hero__img" />
       <div class="hero__overlay"></div>
 
       <div class="hero__content">